Mimi Holliday

The diffusion line Mimi Holiday was started in 2003 and is a more wearable version of Damaris, using some subtle mainline twists - like a hint of bottom cleavage or a mini corset detail - but at more affordable prices.

Mimi is placed at the top end of the lingerie market and sits alongside the top collections in mid to upper range department stores and cool boutiques around the world.

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